Donate clothes Promote Agente Cidado and motivate people to donate objects and clothes they no longer wear, maximizing the organizations limited budget. Create a simple and low budget action that could spread like rapid fire, generating spontaneous media for the cause. How? By making use of an unexpected context: asking for the donation of clothes on a nude beach. The strategic was complemented by a promoter wearing only black boarders, who distributed flyers in the shape of boarders to bathers in one of the most famous beaches in the country. Watch the video too.
Advertising Agency: Ogilvy, S㯠Paulo, Brazil Chief Creative Director: Anselmo Ramos Creative Director: Reinaldo Cesar Art Director: Fernando Passos Copywriter: Nathalie Louren篬 Sidney Freitas Account: Andrea Tornovisky Graphic Production: Antonio Carlos Published: April 2010via adsoftheworld.com