When you hire Allianz Nautica its always smooth sailing. Pirates, thunder storms and sea monsters. The Seas are no longer quite so scary. The objective was to advertise the Allianz Nautica insurance, one of the most traditional of the country in the coverage of private boats and sailboats, among the participants of an important boat race. We went back to the time when scary sea monsters haunted the Great Navigators. The image chosen for the cover invites the person to enter this universe. But, in opening the piece, a surprise these mythological beings turn into stuffed animals, revealing that Allianz Nᵴica insurance render sea dangers harmless. The stuffies had the goal of charming the sailors and their families. As they are durable, they fix the product message for a longer period of time. Three sea monsters, developed especially for this action, formed an exclusive collection. Watch the video too.
Advertising Agency: Ogilvy, S㯠Paulo, Brazil Chief Creative Director: Anselmo Ramos Creative Director: Reinaldo Cesar Art Directors: Fernando Passos, Pedro Walker Copywriters: Nathalie Louren篬 Marisa Rigon Toy Design: Ricardo Vene, Rafa Santurian Toy Fabric: Alessandro Toricelli Painter: Alexandre Reider Illustration Painter: Andre Attanasio Account: Andrea Tornovisky Graphic Production: Antonio Carlos Published: March 2010via adsoftheworld.com