GRAACC offers free treatment to children with cancer. And promotes a traditional 10K Run to raise funds. In 2010, GRAACC advertised the event using a buffer loading animation at video websites. In Brazil, people often wait a few minutes to watch a video. The idea: while they waited for the video, they watched GRAACCs loading instead of the traditional one. 6 million users were impacted in the first week of the campaign.
Advertising Agency: Ogilvy Brazil Chief Creative Director: Anselmo Ramos Executive Creative Director: Michel Lent Creative Directors: Angela Bassichetti, Reinaldo Cesar Copywriters: Flᶩo Tamashiro, Nathalie Louren篍 Art Directors: Fernando Passos, Octavio Longatti Illustrator: Eduardo Tachima Account: Ana Mahfuz Motion Designer Supervisor: Rubens Angelo Motion Designer: Thiago Bancaro Project Manager: Carolina Coelho Media: Daniela Machado IT Development Supervisor: Juscelino Vieira Published: May 2010via adsoftheworld.com