Push The Envelope
Images of envelopes with custom-engraved steel push-plates were installed on the schools doors. School of Visual Arts students literally Pushed The Envelope while entering and exiting. Translation: "Push The Envelope" is an American phrase which means to innovate or go beyond commonly accepted boundaries.
Advertising Agency: KNARF, New York, USA Executive Creative Director: Frank Anselmo Creative Directors: Jayson Atienza, Richard Wilde Art Directors/Writers: Jayson Atienza, Frank Anselmo Photographer: Billy Siegristvia adsoftheworld.com