Siam Tamiya

Information / Credits

Since the shops give away name cards to prospect customers anyway, why not turn it into a sample modeling kit. Describe the brief from the client: Tamiya wanted to expand their customer base, though Tamiya's products are only able to be truly appreciated when you get your hands on it. Description of how you arrived at the final design: The surprise from something as simple as a name card that can be actually turned into a model and consumer's curiosity triggers them to try it out. Indication of how successful the outcome was in the market: The novelty of the concept became a topic of conversation between modeling enthusiasts, leading to people rushing to the shops, specifically requesting a name card.

Advertiser: SIAM TAMIYA Product/Service: MODEL KITS SHOP Agency: CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND Chief Creative Officer: Thirasak Tanapatanakul (Creative Juice Bangkok (TBWA)) Executive Creative Director: Thirasak Tanapatanakul (Creative Juice Bangkok (TBWA)) Graphic Director: Tienchutha Rukhavibul (Creative Juice Bangkok (TBWA)) Art Director: Manasit Imjai (Creative Juice Bangkok (TBWA)) Art Director: Tienchuths Rukhavibul (Creative Juice Bangkok (TBWA)) Art Director: Thirasak Tanapatanakul (Creative Juice Bangkok (TBWA)) Designer: Manasit Imjai (Creative Juice Bangkok (TBWA)) Designer: Tienchutha Rukhavibul (Creative Juice Bangkok (TBWA))