The main challenge for our HR representatives is to constantly be in contact with the candidates without annoying them. So it was crucial to to come up with an idea to talk to them in an entertaining way without missing our goal of making them quit and then join Jung von Matt. Describe the brief from the client: We were briefed to come up with an effective and fresh recruitment tool for the agency to headhunt the best creatives in the market. Description of how you arrived at the final design: We gave our candidates an A4 size tear-off calendar that contained a ready-made quitting letter for each and every day of the year: 365 entertaining letters that just had to be signed and handed in. We came up with the most absurd quitting reasons, made fun of the whole advertising industry and used elements of a creatives everyday life to design visual quitting art works. This way we reminded our desired candidates every day how inspired working at Jung von Matt is. And we made quitting ones job as easy as never before. Indication of how successful the outcome was in the market: The first quitting calendar in the world caused a buzz in the German advertising industry. Our HR representatives used the calendar in numerous interviews as a special give away. It was received with amazement and caused leading creatives as well as creatives of the senior and junior level to finally join Jung von Matt.
Advertiser: JUNG VON MATT Product/Service: ADVERTISING AGENCY Agency: JUNG von MATT Hamburg, GERMANY Creative Direction: Doerte Spengler-Ahrens (Jung von Matt) Creative Direction: Jan Rexhausen (Jung von Matt) Copywriter: Golf Nuntawat Chaipornkaew (Jung von Matt) Copywriter: Henning Mueller-Dannhausen (Jung von Matt) Copywriter: Joshua Mackowiak (Jung von Matt) Copywriter: Helge Hummel (Jung von Matt) Copywriter: Angelo Campana (Jung von Matt) Copywriter: Fabio Straccia (Jung von Matt) Copywriter: Wolf Heumann (Jung von Matt) Copywriter: Goetz Ulmer (Jung von Matt)via www.coloribus.com