We needed to use the campaign motto 'Passion for Details'. The goal was to get customers more involved in the watchmakers work and to create a stronger connection to the brand. Describe the brief from the client: IWC's motto is 'Passion for Details' We were asked to create communication that would live up to this motto, get customers more involved in the brand, and inspire those who already own a few IWC watches to add a few more to their collection. Description of how you arrived at the final design: There's no better way to connect with customers than to take them on a tour of the factory, so we created an invitation that would last all year. Each month features a high-quality photograph of an original IWC part in its actual size. The holes on each page were laser cut, and the metal spiral was inserted by hand. To showcase this tiny calendar, we placed it in the same box used for IWC watches with custom-made, velvet-lined interior. The box also included tweezers and a loupe - the same as those used by IWC watchmakers. Indication of how successful the outcome was in the market: More than half of the customers who received the calendar signed up to take the tour. Many of them brought their family, ensuring that the passion felt for IWC by its current customers will live on into the next generation as well.
Advertiser: INTERNATIONAL WATCH COMPANY SCHAFFHAUSEN Product/Service: INTERNATIONAL WATCH COMPANY SCHAFFHAUSEN Agency: JUNG von MATT Hamburg, GERMANY Art Director: Andreas Wagner (Jung von Matt) Copywriter: Luca Rescheleit (Jung von Matt) Art Director: Jonas Keller (Jung von Matt) Copywriter: Daniel Pieracci (Jung von Matt) Chief Creative Officer: Armin Jochum (Jung von Matt) Chief Creative Officer: Deneke von Weltzien (Jung von Matt) Creative Director: Thimoteus Wagner (Jung von Matt) Creative Director: Fabian Frese (Jung von Matt) Art Director: S Porst (Jung von Matt) Copywriter: David Leinweber (Jung von Matt) Account Manager: Wolfgang Philipp (Jung von Matt) Photographer: Ulrich Hoppe (Ulrich Hoppe)via www.coloribus.com