Results and Effectiveness: Click-through rates from the website during the time the campaign was on air rose by 14%. In additon to that, numerous comments were posted on blogs as moderators of the sequence, interrupted by advertising, focussed on the ad. Creative Execution: The 'stickiest UHU ad ever. We took over a complete commercial break. In the first UHU ad, a man hangs his coat on a hook that he stuck onto the wall just a second before. In the following three ads from other companies, the coat remains unmoved, in the centre of the picture. In the final UHU ad, a young woman hangs her bag on the hook. Payoff: Super-strong. And super-fast. UHU one-second adhesive. Insights, Strategy and the Idea: To convey the product advantages fast and strong of UHU one-second adhesive in such a way that they would stick in the target groups minds. Basically everyone knows, and uses, UHU. Compared to our competitors, we are faster and stronger. That is where the idea comes from. It showed the product features both clear and unseen.
Type of entry: Use of Media Category: Best Use of Television Advertiser: UHU UHU Product/Service: POWER GLUE Agency: MEDIAPLUS Munich, GERMANY Chief Creative Officer: Alexander Schill () Executive Creative Director: Matthias Harbeck () Creative Director/Copywriter: Oliver Palmer () Art Director: Therese Stssel () Account Supervisor: Patrick Stehle () Graphic Design: Heiko Strubel () Managing Directors: Jochen Lenhard/Andreas Bahr () Producer: Aisha Blackwell () Director: Helmut Huber () Sound Design: Filippo "Naughty" Moscatello () Offline: Daniel Holl/Martin Bierbaum (Neverest) Online: Alexandra Heidel (sdlich-t) Special Effects: Alexandra Heidel (sdlich-t) Sound: Stefan Wangorsch (Neue Westpark Studios) Production Company: (Neverest)via www.coloribus.com