FirstBank
On Hold
FirstBank shows secret to work-free life, stress-free banking. Plot Twist campaign features :60 branding spot, with additional product :30s. Boulder, Colo.- A 60-second savings message is the signature commercial in FirstBanks breaking efirstbank.com campaign, and three 30-second, product-focused, support commercials complete it. View all at http://bit.ly/dAJQMR . The work is by TDA Advertising & Design, Boulder. In its first, wordless, 40 seconds, the branding message follows a hotel bellhop through his humdrum dayuntil he trades suits and becomes a self-help superstar, teasing who wants to be rich like me? and promising how to Never. Work. Again. A tagline states, There is no Get Rich Quick. Start saving at efirstbank.com. The spot aims to resonate with older (45+), upper income ($50K+ liquid assets) Steady Savers, who have accounted for nearly 60% of FirstBanks $1 billion 2009 asset growth. Three support :30s target a broader audience with product benefit Reasons to Switch. A doctor and a date whose acquaintances youd rather not have made are set-ups for a Mobile Alerts tagline. And a keyboard artists recording talents cut shorter than hed like are thanks to the abbreviated hold times of FirstBanks 24/7 Customer Service. The summer/fall campaign will run in Colorado markets on all broadcast and cable networks, on sports shows including the Wimbledon Mens Final, the World Cup Final, the NFL Season Opener and the World Series, and on fall premieres including Greys Anatomy, Two and a Half Men and Parenthood. Credits go to TDA creative directors Jonathan Schoenberg and Thomas Dooley, art directors Neal Desai (On-hold only, Zach Shapiro and David Byrd), and copywriters Jeremy Seibold (On-hold only, Phil VanBuren). The director is Clay Williams of MJZ, Los Angeles. FirstBank, Lakewood, Colo., is Colorados largest locally owned bank. Last years FirstBank small business campaign was recently named Best of Show at the 2010 OBIE outdoor advertising awards. www.efirstbank.com TDA Advertising & Design is a strategically-focused creative agency with $26 million billings from clients including, among others, FirstBank, USA Networks, Johnson & Johnson, Boyers Coffee, Irving Oil, Titus Bicycles, Cloudveil, and 1% for the Planet. www.tdaad.com
Client: efirstbank.com, FirstBank, Lakewood, Colo. Colorados largest locally owned bank Agency: TDA Advertising & Design, Boulder Signature, branding :60: Never Work Again Target: Age 45+. Liquid assets of $50K+ Tag: Start saving at efirstbank.com Additional product :30s: Pills, First Date, On-hold Music Target: 1664 Tags: Know about trouble before it happens. Mobile Alerts (2 spots) Spend less time listening to on-hold music. 24/7 Customer Service Strategy/Brief: Recognize Steady Savers, a group that has accounted for nearly 60% of FirstBanks $1 billion 2009 asset growth. Continue to provide all customers with more Reasons to Switch. Media, summer/fall: All broadcast networks and cable (Comcast). Sports including Wimbledon Mens Final, World Cup Final, NFL Season Opener, World Series. Fall premieres including Greys Anatomy, Two and a Half Men, Parenthood. Markets: Colorado CDs: Jonathan Schoenberg, Thomas Dooley AD: Neal Desai ADs for On-hold only: Zach Shapiro, David Byrd CW: Jeremy Seibold CW for On-hold only: Phil VanBuren Prod.: Kris Wong Barrie Associate Prod.: Kelly Kytola Prod. Co.: MJZ, Los Angeles Dir.: Clay Williams D.P.: Wyatt Troll Exec Prod.: Eric Stern Live Action Prod.: Clarissa Troop Prodn. Designer: Alison Sadler Editorial: Rock Paper Scissors, Santa Monica Editor: David Brodie Asst. Editors: Aaron Morris, Will Butler Exec Prods.: Carol Lynn Weaver, Cassie Hulen Prod.: Angela Dorian Post Design/VFX: Elastic/A52, Santa Monica AD: Jeremy Landman 2-D VFX Artists: Paul Yacono, Scott Johnson Exec Prod.: Jennifer Sofio Hall Prod.: Megan Meloth Sound Design: Eleven Sound, Santa Monica Engineer: Jeff Fuller Telecine: Company 3, Santa Monica Colorist: Stefan Sonnenfeld Music: Beacon Street Studios, Venice, Calif. Breaks: June 19, 2010
