Many of today's consumers want a camera with the professional still image quality of a digital single lens reflex (DSLR) and high-definition (HD) video in a compact body that's as easy to use as a point-and-shoot. Thanks in part to an image sensor found in Olympus DSLRs that is approximately eight times larger than those in standard point-and-shoot cameras, the PEN delivers all this and more. Add the flexibility of high-quality interchangeable lenses, the convenience of a built-in pop-up flash, in-camera creative features and technology designed to produce outstanding images effortlessly, and the PEN is the total consumer-friendly, multimedia package. The PEN is a camera designed for those who want to step up to better images, and Olympus is committed to giving consumers the amazing technology to capture things they never thought possible.
Client: Olympus Agency: Mullen (Boston, MA) Executive Creative Director: Mark Wenneker Group Creative Directors: Michael Ancevic and Stephen Mietelski Art Director: Michael Ancevic Writer: Stephen Mietelski Director of Integrated Production: Liza Near Executive Producer: Zeke Bowman Account Service: Drayton Martin, Jessica Zdenek Production company: EPOCH Films (Los Angeles, CA) Director: Mike Long Executive Producer: Lisa Margulis Producer: Patrick Harris DP: Igor Jadue-Lillo Editorial: Company: Bug Edit New York, NY) Editor: Andre Betz Assistant Editor: Clay Doggett/Maria Lee Executive Producer: Caitlin O'Meara Color Correct: Company: CO3 (New York, NY) Colorist: Tim Masick Visual Effects: Company: Brickyard VFX (Boston, MA) Lead VFX Artist: Jimi Simmons VFX Artist: Sean McLean CG Artist: Robin Hobart VFX Assistant: Henrique Ghersi VFX Producer: Lucy Herzog Music: Company: NYLON (New York/Sydney) Producer: Karena Cameron Audio Post: Soundtrack (Boston, MA) Sound Design/Mixer: Mike Sechervia adsoftheworld.com