Translated synopsis: I am Japanese. Everything starts now. The world will take notice and doubt will be erased. I am a defender that will attack in a split second. Prayers will be answered. One moment will last for eternity. One game. One play. And everything will change. Marcus Tulio Tanaka Write the future.
The Japanese Write the Future campaign was developed at Wieden+Kennedy Tokyo by executive creative directors Frank Hahn, Naoki Ito Art director Naoki Ga, copywriters Hiroshi Kuyama, Takayuki Rokutan, agency producers San Takashima, Takayuki Rokutan, Shig Seng. Production companies were Taiyo Kikaku, Rhizomatiks, Kawasaki, Limb Co, Timetron.via theinspirationroom.com