To Celebrate the 30th Birthday of the Post-it note, we created a Facebook Game to remind people what's most important to us. Our friends. In an age were we are defined by the amount of Facebook friends and twitter followers we have we wanted to challenge people to prove how many of these friends they actually knew. Giant oversized Outdoor Post-it products drove people to the site.
Advertising Agency: Profero London, UK Executive Creative Director: Elspeth Lynn Head of Art: Paul Hogarth Art Director: Warren Frost Copy Writer: Dave Newbold Designers: Callum Loftus, Hayden Peek Typographer: Alison Carmichael Production Company: B-Reelvia adsoftheworld.com