Cheers To bears that drink beer. And divas who turn tequila into mean margaritas. To motorbike dykes who prefer their whisky neat and hair wild. And bisexuals who cant decide between Cabernet or Chardonnay. To those martini maestros - the guppies - who work their garnish something fierce. And all drag queens that hold lager with grace and 鬡n. To the trans folk who navigate the divide like a ros頷ine, brilliantly. And lipstick lesbians who swizzle up Moscow Mules, Singapore Slings, or even a Tokyo Tea. And cheers to those who say spritzer because it sounds sassy. But most of all, cheers to you. For Being who you are. and proud of it. The LCBO (Liquor Control Board of Ontario) - a relatively conservative, government agency - wanted to run an ad in Torontos annual pride guide. When they reviewed the concepts internally, gay and lesbian staff immediately gravitated to the cheekiest concept.
Advertising Agency: GJP Advertising & Design, Toronto, Canada Creative Director: Alan Gee Art Director: Lisa McCoy Copywriter: Lino DiNallo Production Artist: Patrick Conway Published: June 2010via adsoftheworld.com