Orbit Dirty Shorts presents, 'The Prom Date' - the first of a new web content series from Orbit gum that highlights unusually dirty situations and how Orbit cleans it up. In 'The Prom Date' see what happens when Jason Bateman and Will Arnett take on the dirty world of student and teacher dating - and how the parents of the student involved react. Ben Silverman's IAC-owned studio Electus and DumbDumb, Will Arnett and Jason Bateman's new brand-driven advertising and production company partnered on the series, which kicks off with The Prom Date, which is, if not dirty, quite unsavory. Arnett and Bateman created and directed the shorts and star in Prom Date. Orbit's agency of record, Energy BBDO "provided creative insight into the campaign development."
Agency: Electus, New York Client: Orbit Production Company: DumbDumb Agency: Energy BBDO, Chicagovia www.coloribus.com