XBox

Information / Credits

Dark is Deadly Microsoft Canada is looking to scare gamers with a unique campaign created to support the launch of Alan Wake, the highly anticipated psychological action thriller game.

Advertising Agency: MacLaren McCann, Toronto, Canada Creative Directors: Sean Davison, Scott Couture, Gary Lennox Art Director: Arron Isaac Copywriter: Natalie Greenspan Photographers: LSD Photographers Illustrator: LSD/ JP Goulet Group Published: May 2010