Texas-size Red Ants meet Texas-size Black Flag. Swarming ants in giant, lifelike, 3D projection technology. Eeww. 3-D Projection Event Fact Sheet Medium: Large-scale, animated 3D?mapping projection. Buildings exact surface is regenerated in computer, and all animation is digitally mapped onto that surface, for ultra-lifelike effect. Black Flags is first known use of the technology in a message for a non-video-related product. Execution: 60-second continuous loop http://bit.ly/cGx24O Giant (10-foot) 3D projected?ants emerge one by one on the sidewalk in front of the VAs De George at Union Stn. building (facing Minute Maid Park) and swarm up and into the building, until it is engulfed. A?Black Flag can emits spray. Ants fall to sidewalk, dead. Event follows Houston Astros night game, running before and during stadium fireworks. Brief: Increase top-of-mind awareness. Market: Texas Houston stadium site chosen for the areas persistent bug problems (according to Texas A&M, fire ants cause $1.2 billion in damage in the state) and for Texas high concentration of Wal-Marts (highest per capita in U.S.).
Client: Black Flag A Homax Group Company, Bellingham, Wash. Agency: Marcus Thomas, Cleveland First work for new client. ECD: Joanne Kim CD: Jim Sollisch AD: James Gough CW: T.J. Prochaska Producer: Nikki Di Franco Animation: Digital Illusions, Cleveland CD: Ann DeVilbiss Projection: Bluewater Technologies, Southfield, Mich. Prodn. Asst.: Sean Moskey Date: June 4, Houston