The new 2010 Mustang. Unleashed. This billboard was showcased in Detroit, MI at the Woodward Dream Cruise, the world's largest one-day automotive event. A smoke machine was installed behind the board, and every few minutes the rear wheel would spin, spewing smoke for the ultimate one-minute burnout.
Advertising Agency: Team Detroit / Detroit, MI, USA Executive Creative Director: Toby Barlow Creative Directors: Shanky Das, Whitney Jenkins Art Director: Jason Rosenberg Copywriters: Bob Havlena, AJ Musial Published: August 2009via adsoftheworld.com