It look small here Slow Down In most urban areas in New Zealand the legal speed limit is 50kph. Young male drivers perceive this as an arbitrary number and are more likely to set their own limit, at a speed that they are comfortable with for most of them that is about 60kph. They dont see the danger in going just a little over. What difference can 10kph make? Clemenger BBDO Wellington job was to re-educate drivers, that every km over the speed limit increases the seriousness of the consequences in a crash.
Advertising Agency: Clemenger BBDO Wellington, New Zealand Executive Creative Director: Philip Andrew Creative Director: Paul Nagy Art Directors / Copywriters: Brigid Alkema, Anne Boothroyd Copywriters: Brigid Alkema, Anne Boothroyd Agency Producer: Scott McMillan Retouchers: Isaac Nana, Steve Jaycock Illustrator: Niharika Hukku Senior Account Directors: Linda Major, Linda Reuvecampvia bestadsontv.com