For these two :15 spots currently airing in Australia (only) for Commonwealth Bank of Australia, Nathan Love had the opportunity to work with multiple creatives at Goodby, Silverstein & Partners in San Francisco. Under the creative direction of ACDs Mike Mazza and Mark Dunn and coordinated by producer Barbro Eddy, they teamed with art director Jason Warne and copywriter Steve Nathans on "Goals," and art director Antonio Marcato and copywriter Thomas Kemeny on "Resolutions." In the words of Nathan Love's co-founder and creative director Joe Burrascano, who was recently featured in SHOOT Magazine's 2010 New Directors Showcase, "These two spots posed the interesting challenge of creating believable paper elements in CG. In order to inform the process, our designer broke out some paper, tape and glue to construct real-life models of the shapes that would later be modeled and rigged in Maya." Along with paper, tape, glue and Maya, the studio's project toolset also involved artful use of Adobe Photoshop and Adobe After Effects.
Project Name: Commonwealth Bank of Australia "Goals" and "Resolutions" Project Length: 2 x :15 Debut Dates: "Goals" 5/2/10, "Resolutions" 5/10/10 (Australia only) Client: Commonwealth Bank of Australia Ad Agency: Goodby, Silverstein & Partners City/State: San Francisco, CA Associate Creative Directors: Mike Mazza, Mark Dunn Art Director ("Goals"): Jason Warne Copywriter ("Goals"): Steve Nathans Art Director ("Resolutions"): Antonio Marcato Copywriter ("Resolutions"): Thomas Kemeny Producer: Barbro Eddy Production Company: Nathan Love City/State: New York, NY Director: Nathan Love Creative Director: Joe Burrascano Executive Producer: Mike Harry Producer: Derrick Huang Art Director: Morgan Schweitzer Project Lead: Frank Naranjo 3D Animation Lead: Ryan Moran 3D Animators ("Resolutions"): David Han, Eric Bribiesca 2D Animators: Matt Lee ("Resolutions" only), Steig Retlin Rigging: Vadim Kiyaev Lighting & Rendering Lead: Denis Kozyrev Texture/Lighting/Composite Artists: Denis Kozyrev, Richard Kim Pipeline TDs: Stephen Mackenzie, Jesse Clemens Modeling ("Goals"): Denis Kozyrev, Arsen Arzumanyan Modeling ("Resolutions"): Youngmin Kim Editing / After Effects: Kristjan Zaklynsky Music: "Goals": Swamp Samba by Shawn Lee's Ping Ping Orchestra "Resolutions": Courtesy of Getty Music Final Mix Company: One Union Recording City/State: San Francisco, CA Mixers: Eben Carr and Andy Greenberg Voiceover Company: RMK Voice Productions City/State: North Sydney, NSW Voiceover Artist: Andrew Carlton