Shanti home is an organization that gives shelter to youths and keeps them off the street. They need additional funding to continue their actions, but people aren't quick to open their wallets. So we built a website using a popular search engine and asked for just one thing make this website your homepage. People could continue surfing the net and donate regularly by simply clicking on the sponsored links. We were simply selling add space using the old "pay-per-click" formula with the proceeds going directly to "Shanti home".
Advertising Agency (Name, City, Country): Twisted, Tel-Aviv, Israel Advertising Agency Twisted, Israel Agency Website www.twisted.co.il Creative Director Eyal Gan-Mor Copywriters Arnon Rotem Account Manager Eli Bromberg Art KCS Published/Released/Aired (Month, Year): 20.3.2010