Brandhouse liquor company's Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser - a woman killed by a drunk driver - were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.
Advertising Agency: FoxP2, Cape Town, South Africa Creative Directors: Andrew Whitehouse, Justin Gomes Art Director: Reijer van der Vlugt Copywriter: Justin Osburn Published: November 2009via adsoftheworld.com