Adidas Originals is launching the first Augmented Reality experience in footwear. Our animation was a teaser spot for this. We needed to show the five shoes in a street environment similar to the one used in Adidas augmented reality space. The shoes needed to be displayed one after another and the agency liked a transformer like effect to be used for transitions. We elaborated a bit further on this to try and make the transitions as different as possible.
Advertising Agency: Sid Lee Amsterdam, Belgium Agency/Production company: Frame, Denmark Creative Directora: Anders Schroder / Frame.dk, Kristian Grove Moller / Sid Lee, Dave Roberts / Sid Lee Executive Producer Thomas Bay / Frame.dk Published: January 2010via adsoftheworld.com