See what lies beyond headlights with Night View Assist. Challenge: Even the most powerful headlights have limits. For that reason, Mercedes-Benz offers Night View Assist, which uses infrared technology to enable its driver to see what cannot normally be seen at night. We were asked to show the effectiveness of Night View Assist in an interesting and memorable way. Solution: In our print solution, the media becomes the message when the viewer folds down the page corner, and it points out a deer on the side of the road. Its exactly what Night View Assist does for its driver, even on the darkest of nights. Result: Traffic to the Mercedes-Benz website went up, and dealers noticed increased interest in the Night View Assist feature.
Advertising Agency: Jung von Matt/Alster Hamburg, Germany Executive Creative Directors: Deneke von Weltzien Creative Directors: Thimoteus Wagner, Christian Fritsche Art Directors: Jonas Keller, S Busch Copywriter: Daniel Pieracci Grafik Designer: Dennis Wagner, Matthias Heyde Photographer: Alexander Hafemann (Getty Images) Published: December 2009via adsoftheworld.com