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Lost is a show known for its strange plot twists and confusing storylines, that always kept its viewers guessing. So Colenso BBDO decided to have a bit of fun and do the same to promote the shows 6th and final season, and introduced an outdoor campaign of lost Lost billboards. These special build billboards were placed around New Zealand in all sorts of odd places, then they had their photos and were uploaded on TVNZs website for the public to guess the locations. Weekly Lost prizes were won by those who guessed right, and new lost Lost locations were uploaded as the season went on. And yes, they were finally all found. As for the show itself, who the hell knows what happened

Advertising Agency: Colenso BBDO, Auckland, New Zealand Executive Creative Director: Nick Worthington Creative Director: nick worthington, Karl Fleet Art Directors / Copywriters: Jonathan McMahon, Lisa Fedyszyn, Karl Fleet Group Head: Lou Kuegler Production Company: Rollercoaster Design Agency Producer: Paul Courtney Account manager: Virginia Frankovich Account Director: Celeste Pulman