THE BIC PRANK - With BIC you sign everything! You can watch more similar pranks on the official Bic Prank YouTube channel: http://www.youtube.com/bicprank Background: The BIC Cristal is the best selling ballpoint pen in the world, but unfortunately not in Germany. The task was to create more awareness for this BIC Classic. The idea: We noticed that celebrities give autographs without watching what they are actually signing. We used that insight to create a big buzz for BIC: Celebrities give autographs with our BIC pen and they sign stuff that they would normally never sign. We put our prank videos on YouTube and soon other people started to upload their own BIC Pranks. The results: Dozens of involuntary top-class testimonials, thousands of viewers and a lot of awareness for BIC. All for 21 cent - the price of a BIC Cristal.
Advertising Agency: Jung von Matt/Spree, Berlin, Germany Creative Directors: Michael H䵳sler, Florian Kitzing, Arndt Poguntke Art Director: Armand Lidtke Copywriter: Manuel Wenzel Additional credits: Jin-Woo Bae, Sebastian Flemmigvia adsoftheworld.com