Don' t fall for it Brief: Colombian children are joining Colombian outlaw armed groups voluntarily, thinking they might have an opportunity for better living, escaping from poverty and violence at home. Objective: Conscientize our children with a convincing message portraying the fact that joining these armed groups is not a better life choice. Idea: We made a special poster for them, showing a child's appealing gift that disguises the true intensions of these violent groups. Inside this gift, there are positive messages about the real risks of trading their young life for empty promises.
Advertising Agency: Leo Burnett, BogotᬠColombia Art Director: Diego Rodriguez Copywriter: Andres RiaIllustrator: Diego Rodriguez Photographer: Diego Rodriguez Additional credits: Published: May, 2010via adsoftheworld.com