Frances first lady Carla Bruni has launched Born HIV Free, a campaign to highlight the plight of the hundreds of thousands of babies born each year with HIV. To mark the launch, Passion Paris animation collective Bonzom have created a free floating, phantasmagorical film, Baby In The Sky. Full of vivid colour and tinged with a dreamlike quality, the film follows a baby as it takes flight and embraces an HIV-free future. The idea was to avoid playing on this concept of guilt to encourage people to give, more to promote the feeling of sharing and desire. In the case of mother-to-child HIV transmission, the drugs are available the problem is one of mobilization, explain Passion Paris executive producer Marc Bodin-Joyeux and Jack from Bonzom.
Commissioners : The Global Fund Julien Civange manager of the campaign for Carla Bruni-Sarkozy Production Company : Passion Paris Production Director : Jack-Antoine Charlot/Bonzom Executive Producer : Marc Bodin-Joyeux Claire Potel Animation Production : Je suis bien content Production manager : Marc Jousset Perrine Capron Script & original idea : Olivier Bardy & Jack Antoine Charlot Storyboard : Kalkair Animation : Guillaume Delaunay Dimitri Lecoussis Damien Barrau Davy Durand Compositing : Fran篩s Leroy Jimmy Audoin Sound Design Studio Sound designer : Michael Fakesch & St鰨ane Papin Voice-over : Carla Bruni Sarkozy Music : Amy Winehouse/Universal Back to black