For this campaign we have used the different misconceptions that foreigners have about South Africa and South Africans. The idea is that during the World Cup, we will be giving our visitors exactly what they want. If they believe we have animals that roam our city streets then that's exactly what they will get. On top of that we will also be feeding them the best chicken in the world, Nando's. Our television adverts illustrate the misconceptions that foreigners have and how we should accommodate them.
Advertising Agency: Black River FC, Johannesburg, South Africa Executive Creative Director: Ahmed Tilly Art Director: Meryke Naude Copywriters: Lufuno Mavhungu, Jessica Crozier Agency Producer: Henri Smit Director: Terrence Neale Production Company: Humanoid Production Company Producer: Julia Schnurr Editor: Evi Katz Audio House: Sterling Sound Post Production Facility: Refineryvia adsoftheworld.com