The project marks the 20th Anniversary of the fall of the Berlin Wall, and comprises of 8 Street Art Installations telling heroic stories of escape along the original divide between East and West. 40 km of Go Beyond Borders Tape was produced to define the original position of the Berlin Wall, and information posters with QR codes lead the viewers online to more content including a Google map of the project and archive video material bringing them deeper into the story. The action also marks the launch of CNN's new International slogan: Go Beyond Borders. The Go Beyond Borders Project is an initiative of Heimat Berlin and CNN International in conjunction with Berlin Tape Artist El Bocho. The Beyond Borders team wish to thank the City of Berlin, the Wall AG, the Marriott Hotel, The Deutsche Bahn and Axel Springer Publishing for their support in this project.
Agency: Heimat, Berlin Client: Turner Broadcasting Chief Creative Officer: Guido Heffels Creative Director: Myles Lord Art Director: Carsten Schubert Copywriter: Nikolai Diepenbrock Graphic Design: Erik Prautsch Research: Nikolai Diepenbrock Art Buyer: Jessica Valin Tape Art Design and Installation: El Bocho Exhibited November 2009