IWCs motto is Passion for Details. We were asked to create communication that would live up to this motto, get customers more involved in the brand, and inspire those who already own a few IWC watches to add a few more to their collection. Theres no better way to connect with customers than a factory tour, so we created an invitation that would last all year. Top IWC clients received a watch box containing a tiny calendar featuring 12 photographs of original IWC parts in their actual size. Next to the calendar were tweezers and a loupe - the same as those used by IWC watchmakers. This little glimpse into the world of IWC could be turned into a personalized tour of the factory in Schaffhausen with a simple RSVP. More than half of the customers who received the calendar signed up to take the tour. Many of them brought their family, ensuring that the passion felt for IWC by its current customers will live on into the next generation as well.
Advertising Agency: Jung von Matt/Alster Werbeagentur GmbH, Hamburg Germany CCO: Armin Jochum, Deneke von Weltzien Creative Director: Thimotheus Wagner, Fabian Frese Creative Team: Andreas Wagner, Luca Rescheleit, Jonas Keller, Daniel Pieracci Art Director: Andreas Wagner, Jonas Keller, Soeren Porst Copywriter: Luca Rescheleit, Daniel Pieracci, David Leinweber Photographer: Ulrich Hoppe Account Manager: Wofgang Philipp Agency Producer: Phillip Wenhold Published: December 2009via adsoftheworld.com