Microsoft Office 2010 - Caminito Project
To present the new Office 2010 in Argentina, Microsoft called three graphic artists who used Excel as a tool for drawing, illustrating Caminito, an emblematic street of Buenos Aires.
Advertising Agency (Name, City, Country): Salem Viale Gonzalez Villanueva, Buenos Aires, Argentina Creative Director: Gustavo Mames Art Director: Diego Ontivero Copywriter: Federico Garc Illustrator: Diego Ontivero, Luciana Gluj, Mariano Penacca Photographer: LCN Pro Other credits: Published/Released/Aired (Month, Year): May, 2010