Now the awesome cleaning power of Tide can go anywhere, as demonstrated in the well executed :45 by Tool of North America's Sean Ehringer via Saatchi & Saatchi New York. The spot opens with two stylishly dressed men standing in their swanky hotel room, awaiting their friend so they can hit the town. When he emerges wearing a suit jacket and tight sweat pants, his buddies try to talk him into changing duds by pointing out a large smudge on his unfortunate clothing choice. Undeterred, the defiant friend pulls a Tide to Go stick from his pocket to make the stain on his "comfortable, cool, low-key, gray slacks" disappear before charging off into the night.
Advertising Agency: Saatchi & Saatchi New York, USA Chief Creative Officer: Gerry Graf Global Creative Director: Maru Kopelowicz Associate Creative Director: Chris Beresford-Hill Art Director: Dan Lucey Copywriter: Michael Illick Account Supervisor: Jessica Bindman Planners: Wanda Pogue, Julie Dombreval Agency Producer: Lynn Appel Prod Company: Tool of North America Director: Sean Ehringer DP: Marc Laliberte-Else EP: Brian Latt EP Digital: Dustin Callif Production Service Company: Avion Films Producer: Marie Robertson Editorial: Cutting Room Editor: Mike Douglas Assistant Editor: Conor O'Flynn Producer: Melati Pohan Shoot Location: Toronto, ON Aired: April 201via adsoftheworld.com