Liquid Mountaineering is a new sport which is attempting to achieve what man has tried to do for centuries: walk on water. Or to be more precise: running on water. We are developing the sport from scratch. By accident we found out that with the right water repellent equipment you can run across bodies of water, just like a stone skimming the surface. http://www.liquidmountaineering.blogspot.com/ CCCP Amsterdam has created 'Liquid Mountaineering', a viral campaign for Hi-Tec Sports. The Sunday Times called it one of the cleverest hoaxes on the internet this year. It has already featured on thousands of blogs and has had over 4 million views on You-Tube to date.
Advertised brand: Hi-Tec Sports Advert title(s): Liquid Mountaineering Advertising Agency (Name, City, Country): CCCP Amsterdam, the Netherlands Creative Director: Hugo van Woerden, Philip Brink, Gregg Harper Other credits: Director: Gerrit Willemse (Czar Amsterdam) Published/Released/Aired (Month, Year): May 2010