In the world of espionage, an umbrella is a pistol, a pen a microphone and that quiet kid at Starbucks a KGB informant. Nothing is what it seems. Inviting the public to look through the eyes of a spy and question the seemingly normal world around them, Red Tettemer created a provocative piece of interactive media (check out the video attached). As pedestrians pass the unit, it detects their motion and transforms the clean-cut gentleman into three elaborate disguises: a longhaired drifter, an Indian woman and a well-aged senior citizen.
Advertising Agency: Red Tettemer, USA Chief Creative Officer: Steve Red Executive Creative Director: Todd Taylor Sr. Art Director: Todd Landaker Sr. Copywriter: Cindy Boyer Account Executive(s): Susan Fortin, Kelly Amatangelo Photographer/Designer: John Sterling Ruthvia adsoftheworld.com