What you are watching is built entirely from the sounds of Craftsman tools mixed and edited by Kutiman. No musical instruments were used. New work from Young & Rubicam Chicago for Craftsman tools. Inspired by the sounds of the Craftsman tools, Young & Rubicam teamed up with musician, composer and mixed-media artist Kutiman to create the Craftsman Music Experiment, which proves you can build an inspired digital composition using only Craftsman tools. No musical instruments were used!
Agency: Young & Rubicam Chicago Client: Craftsman CCO: Ken Erke Copywriter: Brad Harvey Art Director: Ryan Boblett Director of Integrated Production: Brian Smego Producer: Luke Rzewnicki Director: Alex Fendrich Production Company: Capgun Collective Editor/Sound Designer: Kutiman