The spot focuses on that moment of dreaming that happens instantaneously when you purchase a ticket. As the heroine purchases a Lottery ticket, a dream sequence is instigated that includes a fanciful swim in the fridge, a dance on the ceiling and a Vespa ride. The spot closes with a call to action: Whats Your Dream? Fun facts related to Mini Market Musical: The music was done by groundbreaking band, Grizzly Bear. This was their first commercial score for an ad. Director Patrick Daughters has done numerous award winning videos and ads. He was nominated for a Grammy for his Feist "1234" video; he also directed the video for Grizzly Bears Two Weeks. The spot was choreographed by Michael Rooney who has choreographed key dance scenes in films by Paul Thomas Anderson (Boogie Nights and Magnolia) and Spike Jonze. And most recently, he choreographed 500 Days of Summer and was rewarded with two golden globe nominations. He has also worked with Dancing With The Stars to choreograph their dances. The set design was created by some of the same ingenious people that worked with Spike Jonze to create Where The Wild Things Are.
Advertising Agency: Cole & Weber United, USA Senior Art Director: Sunshine Stevens Copywriter: Kevin Thomson Producers: Jay Howard Executive Producer: Pete Anderson Project Manager: Andrea Franzen Account Executives: Rob Leslie (Supervisor), Kate Tune (Director) Account Planner: Casey Ingle Production Company: Directors Bureau Director: Patrick Daughters Director of Photography: Shawn Kim Executive Producer: Melissa Culligan Line Producer: Pete Vitale Choreographer: Michael Rooney Editing House: Final Cut Editor: Stephen Berger Composer: Grizzly Bear Audio Mix: Play Mixer: John Bolen Visual Effects House: MPCvia adsoftheworld.com