A series of postcards were created depicting dream locations for disabled children. On the back of each postcard were the instructions on how you could help them get there. These postcards were strategically placed in bookstores and leisure and travel agencies where people could take them home for free. In this way, people had the opportunity to help others reach their most wanted destinations, while making plans to reich their own.
Advertising Agency: ARS DDB, Caracas, Venezuela Creative Director: Maria Carolina Jaso Art Director: Carlos Eduardo Reyes Copywriter: Anayancy Garc Photographer: Vladimir Marcano Executive Creative Directors: Exequiel Rodrez, Horacio Maggi Agency Producer: Dianela Cca Account Manager: Natalia Pereira Account Director: Ramuzmᮍ Published: March 2010