The Brief: Classic Polo, India's leading men's casual wear brand wanted to replace their Plastic Shopping Bags to an Eco-friendly sShopping Bag which communicates the importance of re-cycling memorably as part of their corporate social responsibility program called CLUB EARTH in all of their 76 exclusive brand outlets in India. The Solution: We developed an innovative shopping bag which can be modified into a simple casual wear, made of 100% Eco-friendly material. The one of its kind innovation gives the consumers double advantage emphasizing the need of re-cycling. The idea was successfully executed in all the 76 exclusive outlets of Classic Polo.
Advertising Agency: TCC Group, India Creative Director: Arvind Ramalingam Art Directors: Krishnamurthy Iyyappan, Saravana Kumar, Vijay Anand Copywriters: Arvind Ramalingam, Joseph Praveen Account Management: Savvy Durham, K B Subashvia adsoftheworld.com