Don't Drink and Drive

Information / Credits

80 cars that crashed in accidents 15 tons worth of metal 20 meters tall giant bottle shaped urban construction 1 of the country's busiest highway and intersection 3 months long project starting today 1,000,000 people exposed to the message every day 1 message: "Don't drink and drive"

Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Amit Gal Art Director: Ran Cory Copywriter: Paul Paszkowski Media: Moshe Nur - Nur Star Media Client: Or Yarok / Nur Star Media