80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country's busiest highway and intersection
3 months long project starting today
1,000,000 people exposed to the message every day
1 message:
"Don't drink and drive"
Credits
Advertising Agency: Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur - Nur Star Media
Client: Or Yarok / Nur Star Media
