Get rid of headaches. The recent eruption in Iceland caused lots of headaches throughout Europe. End them with Aspirin. The ad was placed as OOH on the way to the airport and in travel magazines.
Advertising Agency (Name, City, Country): Graffiti BBDO, Bucharest, Romania Creative Director: Mihai Gongu Art Director: Glazione Rocha Copywriter: Catalin Stanciu Other credits: Corbis/Photoland