Find Your Burt. In an event-based campaign, Burts Bees, Durham, N.C., aims to build awareness for its products natural ingredients. The campaign, tagged, Find Your Burt, and built around the likeness of Maine beekeeper and Burts Bees co-founder Burt Shavitz, is the first work by creative practice Baldwin&, Durham, for its new client. On Earth Day, from 11:30 2, in Times Square, five bearded Burt lookalikes will pedal bike-powered, zero-waste blenders to make and hand out sample smoothies contaning only Burts Bees beauty product ingredients (milk, honey, mango, yogurt, banana, orange, raspberry, cranberry, pomegranate). Pre- and post-smoothies, the Burt lookalikes and seven somewhat prettier assistants, Burtified with mock, tie-in-back beards, engineer cap, and yellow, Burts Bees tees, will hand out zero-waste sample kits with beard-ana, engineer cap and lip balm. They will also conduct a free yoga class in Central Park.
Advertising Agency: Baldwin&, Durham, N.C., USA Creative Director / Copywriter: David Baldwin Creative Director / Art Director: Bob Ranew Art Director: Oscar Zabala Copywriter: Lisa Shimotakahara Account Manager: Jerry Bodrie Project Manager: Felisha Midgett Event Production: Driver, New York Exec Prod.: Scott Weitz Agency Prod.: Geyla Rob Production Manager: Sydney Fisher Date/Time/Location: April 22 (Earth Day), 9AM to 3PM, New York Cityvia adsoftheworld.com