Which Bono is Bono? The voice keeps getting louder. The stage changes everyday. The activist becomes a rock star who becomes an activist. The impassioned ballads become lyrical speeches. And vice-versa. The lighter-waving fans are replaced by suited delegates at the UN. Through it all the brown, polarized, wide-framed Bulgaris remain constant. Letting those photosensitive eyes see all that is wrong with our world. Lawrence & Mayo. Your glasses are you.
Advertising Agency: Eleven Brandworks, Mumbai, India Creative Directors: Puneet Kapoor, Prateek Bhardwaj Art Director: Puneet Kapoor Copywriter: Prateek Bhardwaj Illustrators: Puneet Kapoor, Anand Chodankar Photographer: Altaf Khan Planner: Imran Khan Published: December 2009via adsofworld.com