Play 90 hours per week. 4,680 hours a year. Agonize over every move. Relive every mistake. Forget the bracelets you've won. Focus on the ones you haven't. Anyone can play like Ivey. But nobody does. The messaging is paying off. Since becoming the brands marketing agency of record in 2007, Wongdoody's work has helped Full Tilt Poker become the No. 2 online poker site worldwide (from No. 6) with a sustained global user growth of approximately 350 percent per month.
Advertising Agency: Wongdoody, LA, USA Creative Directors: Tracy Wong, Michael Boychuk, Court Crandall Art Director: Ben Schneider Copywriter: Julia Regan Photographer: Joel Lipton Account Director: Greg Falcione Account Supervisor: Cristina Prusz Print Producer: Vickie Palm Broadcast Producer: Elisa Orsburn Assistant Broadcast Producer: Kendall Hawley Director: Errol Morris Published: April 2010via adsoftheworld.com