The Challege: Make the people to realize the effects of the global warming and a call to action to get to the website. The Idea: Make printed sleeves for the taxi drivers. On each sleeve will be printed the image of sun bunrning damaged skin. And on the drivers door a small text to support the action: "the sun is killing me".
Advertising Agency: SmartPack, Guayaquil, Ecuador Creative Director: Daniel Valero Art Director: Omar Martz Photographer: Walter Garay Additional credits: Cooperativa de Taxis Mariano Published: August 2009via adsoftheworld.com