Sharad Haksar

Information / Credits

The World's first Camera Lens Calendar Sharad Haksar Target Audience: Key international clients of photographer Sharad Haksar The Background: Clients receive a lot of desktop calendars as corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before. The Objective: To create an innovative calendar that strengthens Sharad Haksar's equity of being a creative photographer. Solution: The Camera Lens is the most visible sign of a professional photographer. So we designed a long-life desktop calendar that looks like a camera lens. We used the focus, shutter speed and aperture rings to cue the year, month and date. And we sculpted the calendar from a single block of Aluminum. The Result: a stunning looking calendar displaying dates from 2008 to 2032. And weighing above 4 Kgs.

Agency: 1pointsize Art Director: Sharad Haksar Creative Director: Anantha Narayan