A famous producer Fedor Bondarchuk opens Paparazzi restaurant in Ekaterinburg. It is necessary to attract attention of stylish and well-to-do young people. We chose several dozens of young trendsetters (DJs, broadcasters, bloggers and clubbies). Professional paparazzi were following them during a week secretly making photos. Five days before the opening those followed received envelops with their photos and invitations and the picture of Bondarchuk with camera reading Paparazzi in the city.Astonished trendsetters spread the news among acquaintances, broadcasted and placed that in blogs. More than 400 people attended the opening and Paparazzi still keeps the image of the most trendy place in the city.
Advertising Agency: Voskhod, Yekaterinburg, Russia Creative Director: Andrey Gubaydullin Art Director: Vladislav Derevyannykh Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko Photographer: FAME Studio Published: December 2009via adsoftheworld.com