Diaskintest is a medical product for diagnosing tuberculosis at the early stages with accuracy to 98%. Calendar is based on the concept of childrens game Find Wally. Each of 12 months is a comprehensive illustration with many objects and characters among which theres a little monster hidden that resembles tubercule bacillus. Attached to each calendar there are Diaskintest branded 3-D glasses. With those glasses on the holder of the calendar can spot the bad guy immediately because the pictured character becomes three-dimensional.Thus, in such a game-like manner we bring the idea that it is much easier to detect tuberculosis with the help of Diaskintest than if using out-of-date methods.
Advertising Agency: Voskhod, Yekaterinburg, Russia Creative Director: Andrey Gubaydullin Art Director: Vladislav Derevyannykh Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko, Dmitry Shulgin Illustrators: Igor Yatsuk, Tatiana Dorofeeva, Dmitry Izotov, Dmitry Rezchikov Designers: Roman Dik, Marat Djantuganov, Dmitry Maslakov Published: December 2009via adsoftheworld.com