Home and room sizes here vary as much as the people. But we wanted people to know that no matter the kind of living space they have, IKEA has a design and furniture solution to fit their lives. By using the small size of a banner to our advantage, we created a resizable ad that dynamically changes to fit the space its moved to. People play by clicking and dragging the banner into the shape they choose and watch as the IKEA furniture pieces work within each newly allotted space.
Advertised brand: IKEA Advert title: Resize-a-Room Advertising Agency: MEMAC Ogilvy Executive Creative Director: Till Hohmann Creative Director: Preethi Mariappan Art Director: Rafael Guida Copywriter: Amina Abdel-Halim Flash Developer: Sarabjeet Singh Media Strategist: Anna Gibbons Published: March, 2010