The Wieden + Kennedy London created the "Hackerbox" for the Nokia N900 . The idea piggybacks on the traditional unboxing sessions on YouTube , or videos of new gadgets being opened and pioneered by users and specialised sites. The difference is that the box of the Nokia N900 could not be opened, at least not in the usual way. The mysterious black cube seemed to have no opening, but could be connected to the computer via the USB port. Once established, a terminal was opened on the computer asking for a passphrase and even giving tips. And what was that phrase? "Connecting People" , the brand slogan.
Agency: Wieden + Kennedy, Londonvia www.brainstorm9.com.br