Get your butt seen - Billboard
Check out the site: http://getyourbuttseen.ca A microsite where users can upload an image of their butts or choose one from a menu, then send them to their friends via email or Facebook. Each elements communicates key facts about colorectal cancer. On March 31, those who participated in the campaign on Facebook will have their profile pics swapped for their uploaded hindquarters pics for the day.
Advertising Agency: Ogilvy Montr顬, Montr顬, Canada Creative Directors: Martin Gosselin, Normand Miron Art directors: Bernardo Andrada, Diane Gosselin Copywriters: Luc Dup鲩, Gavin Drummond Client Services: Marie-No묬e Rosso Media: David Tremblay, Danuta Boehler Technical Director: Valentin Backofen Programming: QuatreCentQuatre, Valentin Backofen Eletronic production: Miryam Champagne (agency), Luc Harvey, Christian Laram饠(Halogen Filmshop) TV Director: Ludovic Sp鮡rd Sound: Audio Z Print production: studio 333 Published: March 2010